Visiting Paris during summer, I found myself walking down a quaint street in the Marais that brought me to a small antique shop. In the window was a beautiful porcelain apothecary bottle dating from the 18th century. To my surprise, my family surname ‘Midy’ was inscribed on the side. I was always aware that my father (who passed away when I was young) owned one of the largest pharmaceutical companies in France, but I never realized we helped pioneer the industry. I soon learned from that we were the oldest surviving pharmaceutical company in the world dating from 1718. This encounter inspired me to continue in my father’s footsteps and build a skincare brand evolving from the original plant-based healing discoveries of my great great grandfather.
I launched with Éclat Midy face oil on which I dedicated over 3 years. I wanted the perfect balance between plant based efficacy, and luxurious application. The inspiration came from popular medicinal discoveries at the turn of the 20th. With research and expertise, this face oil became so much more than what I had expected. Each of the 24 plant-based ingredients was thoughtfully sourced for its efficacy and given just the right proportion to have quick absorption while creating a synergy of nourishment that provides the ultimate 'burst' of hydration and glow. I think the results are spectacular and I truly hope you will enjoy using this product.
Sincerely,
Olivier Midy
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